Everything you need to get guests from the internet, charge more per night and become locally famous
Learn how to make $100K+ for your Airbnb or hotel from social media in 90 days (or less)
From the writers and operators of:
$100K Stay is backed by real-world experience from a team of Airbnb & hotel marketers
This is a 12-week HYBRID training program that teaches you how to launch, market, grow and scale your short-term rental business without kneeling at the alter of Airbnb.
1) One-on-one training sessions
Personalized coaching where you’ll learn from real case studies, examples, and behind-the-scenes strategies from the STRs dominating their local markets (recordings, slides & transcripts included)
2) Weekly LIVE Q&A calls
Every Wednesday at 3pm EST the group gets together to have questions answered by us and occasional guest speakers.
3) 25+ plug & play marketing templates
Ready to use — even if you’ve never posted a reel, built a website, or run ads.
4) Community of STR operators, hosts and managers
Gain access to people who are in your situation trying to accomplish the same mission.
Warning: You may meet new friends.
Learn the not-so-secret formula
The same process we use daily in our 6-figure direct booking marketing agency.
Guests don’t know you exist and won’t search for you - yet.
✅ 3-to-1 Return on Ad Spend in 30 Days
✅ $30,000+ in 90 Days
✅ 10M+ LT Social Media Views
This is the first STR marketing focused cohort of it's kind
What You'll Learn:
You won’t be passively watching videos.You’ll execute a proven STR marketing system during the cohort, with guidance and direct support. You will:✔ Build a direct-booking brand during the program
✔ Create a marketing system that generates consistent leads
✔ Launch content that gets guests excited to book
✔ Build the exact infrastructure pros use to scale… and leave with a complete roadmap to grow your STR business without relying on Airbnb.There’s NO fluff. NO outdated tactics. NOTHING held back.This program reveals the same systems used by operators hitting
100k+ monthly views, $20k+ months, and 30–50% direct bookings.Even if you have a one cabin, no social media, or zero experience…
1) How to find your perfect guest
The internet is a vast ocean of people. If you try to market your property to everyone, no one will pay attention. Start here to find your audience of one.
2) Set a budget & understand marketing spend
No one wants to break the bank with marketing. Learn how to set a starting budget and when to scale up.
3) Get thousands of people to give you attention
We've spent $100,000+ finding ways to get attention on social media for Airbnbs and hotels. You'll learn the methods without the spend.
4) Capture attention and turn it to revenue
There's no point in getting all this attention online if it doesn't translate to revenue, right?
5) How to run Meta Ads
Meta Ads are one of the best channels to get bookings because you find guests rather than relying on them finding you.
6) Find and partner with influencers to grow faster than you might be comfortable with
Influencer marketing is not a gamble. There's a science to it. That science is what we'll teach you.
Everything you need to market your STR profitably is inside
What You Unlock When You Join
This isn't some do-it-yourself course with no support
You're getting the entire $100K Stay system backed by professionals running this playbook daily.
1:1 Training + On-Demand Videos ($2,499 Value)
Every rental is different. Get 6 one-on-one coaching calls scheduled whenever you want as you go through our on-demand curriculum.
Templates ($2,000 Value)
Over 25 plug-and-play templates for: Website, Instagram, Reels, photo/video scripts, email flows, lead magnets, ads, SOPs, messaging, automation, and more.
Live Weekly Group Coaching Calls ($2,000 Value)
Every Wednesday at 3pm EST, Scott is available to answer questions or guide you through a bottleneck live.
Community ($1,000 Value)
Join active hosts and operators building an INDEPENDENT rental business.
Total Value: $7,499+
Your tuition is a fraction of that. One or two extra booked weekends can realistically cover your investment.
Hi, we're Logan & Scott
After Driving Millions of Views, Hundreds of Thousands in Bookings, We're Revealing the System Every Host Needs to Grow — Without Airbnb
If you’re a host, property manager, or STR entrepreneur, this is the most important lesson you’ll ever learn:Stop renting your guests from Airbnb. Build your own booking machine.Airbnb is rented land. Platforms can:✓ Change search ranking overnight
✓ Hide your listing
✓ Restrict visibility
✓ Ban you without explanationIt happens every day — even to great hosts.Even if you have 300 reviews, you’re one algorithm update away from losing your income.Here’s the truth most hosts don’t want to accept:- If Airbnb is your business plan…
- you don’t have a business.
- You have a dependency.The only way to build a real STR business is to own your demand.✓ Own your brand.
✓ Own your leads.
✓ Own your direct bookings.Because when you own your marketing system:- You’re not fighting 50 competing cabins in search.
- You’re not waiting for Airbnb to bless you with traffic.
- You’re not dependent on seasonal demand swings.One good marketing system can produce:– Thousands of monthly views
– Dozens of warm leads
– Constant inquiries
– A loyal fan base of repeat guests
– A brand that becomes an attraction itselfThis is how hosts go from struggling to booked out.We didn’t learn this from theory.We learned it from building direct-booking systems for:• Cabins in the mountains
• Lakefront retreats
• Farm stays
• A-frames
• Luxury rentals
• Unique stays
• Boutique hotels
• RV parks and glamping brands
• Hosts in dead, slow, and low-demand markets
• Operators who thought “marketing doesn’t work for STRs”Once we turned their property into a brand…Bookings followed.With gratitude,Scott (Founder) + Logan
Not for you? Full refund. No questions asked.
If you’re unsatisfied for any reason within 30 days of the course start date, you can request a refund. We’ll refund your investment, minus a 10% refund fee we use to protect our intellectual property and keep the program limited to serious hosts. No arguments. No pressure.You either:- Love it and use it to transform your STR business, or
- Get your money back (minus 10%) and walk away with clarity on what you need next.You risk almost nothing by joining.
Frequently Asked Questions
What’s the time commitment?
Plan for 2–3 hours per week.
Do I need a specific website or booking tool?
No. We’ll show you frameworks that work whether you use a stand-alone direct booking site, page on your existing site, your PMS’s website builder. We focus on strategy and structure, not pushing a specific software.
What if I’m not tech-savvy?
You don’t need to be a tech expert — you just need to be willing to follow the system.
What if I don’t feel my property is “nice enough” or “unique enough”
You don’t need a treehouse or a castle to market well — you need clarity and strategy.
How long do I have access to the course materials?
Lifetime. As long as the course exists, you have access to videos, slides, templates and new updates added to this version.
What is the refund policy?
No hoops. No explaining why. Just send a message and we’ll process it.
Who is this for?
Hosts, co-hosts, property managers, boutique hotel owners, glamping/RV/cabin operators, and STR investors.
5 Reasons to Join Now
1. Invest in a system that keeps paying you back
Don’t let the financial investment hold you back.- One or two extra booked weekends from direct bookings can cover the full cost of the program.
- You’re not just learning “marketing.”
- You’re building an asset: a repeatable system that generates bookings month after month.If for any reason, you’re unsatisfied, you’re protected by the 30-day guarantee.
2. Works for any property, any location, any niche
The Learn STR Marketing system works for:- Rural cabins and A-frames
- Beach houses and lakefront homes
- Farm stays and ranches
- Glamping tents, domes, and tiny homes
- Urban lofts and condos
- Boutique hotels and motels
- RV parks and campgroundsIt’s built on fundamentals: positioning, content, guest psychology, offers, and systems — not one trendy hack that only works for one type of listing.
3. Learn from a team of marketers who do this everyday
There’s no shortage of generic marketing advice online.
But there are very few people who:- Work inside the STR space
- Market real properties with real budgets
- See what works and what dies across different markets and seasonsThis cohort comes from those trenches — not from a random “online business” template repackaged for hosts.
4. Get systems, tactics, and templates you can use immediately
You don’t have to:- Guess what to write on your website
- Guess how to structure your Reels
- Guess what emails to send
- Guess how to talk to guestsYou get plug-and-play templates and frameworks, so you can go from:“I have no idea what to post” → “I know exactly what I’m publishing this week and why.”
5. We make STR marketing simple — even if you’re overwhelmed
This system is designed for:- Beginners who feel lost
- Busy operators who don’t have time for trial and error
- Owners who are skeptical but know they need to get aheadEverything is step by step:- Watch the lesson
- Implement the “Growth Work”
- Ask questions in the community or on Q&A
- Repeat
People don't know you exist - and won't search for you
Don't miss your chance to get guests yourself from the internet.
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